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Animated GIFs are a quick way to reach an audience that favors visual graphics and is inundated with information in other formats.
Also, GIFs are fun!
From Technopedia:
"An animated GIF is an image encoded in graphics interchange format (GIF),which contains a number of images or frames in a single file. The frames are presented in a specific order in order to convey animation. An animated GIF can loop endlessly or stop after a few sequences." More...
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