Animated GIFs are a quick way to reach an audience that favors visual graphics and is inundated with information in other formats.
Also, GIFs are fun!
"An animated GIF is an image encoded in graphics interchange format (GIF),which contains a number of images or frames in a single file. The frames are presented in a specific order in order to convey animation. An animated GIF can loop endlessly or stop after a few sequences." More...
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